Every Product Born Digital

Ralph Lauren unlocks traceability at scale with unprecedented transparency and visibility into product authenticity

EVRYTHNG provides a suite of solutions to drive new digital applications, better control your supply chain, and engage directly with your customers.


Deliver dynamic digital services with trusted digital identities and product information. Industrial scale product data management for billions of unique items, from factory to consumer to recycle.


Protect brand trust, increase earnings and preempt supply chain integrity problems with data science intelligence applied to your products for visibility throughout the supply chain and with the consumer.


Build direct customer relationships, grow lifetime value and acquire first party customer data by transforming your products into a direct engagement channel to connect with consumers.

Case Study: Mowi launches the seafood industry's first end-to-end traceability platform

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Make every product active, intelligent and trackable

The global upgrade to the world’s barcode standards - technology originated by EVRYTHNG - means every product can now connect to the Web. EVRYTHNG gives each of item an Active Digital Identity™. Brands have an unprecedented opportunity to apply data science intelligence on an item by item basis, drive new digital applications, gain control over their supply chains, and engage with their customers.

Make every product active, intelligent and trackable

One aggregated data source

The EVRYTHNG internet of things SaaS platform will become your one source of data for each product. Connect previously siloed data from across your enterprise with new product-lifecycle data, apply real-time analytics and machine learning, and view customized dashboards to manage applications and activity.

Digital Identities

GS1-compatible and standards-based APIs

Machine Learning

Preemptive intelligence and personalization

Blockchain Hub

Connectivity for traceability and authentication

Enterprise Connectors

Integration with ERP, CRM, and CMS systems


Scalable platform, rapid set-up

Some of our global customers